Casco Floor Expert - Press Release

With the launch of Casco Floor Expert in January 2016, Casco-Schönox a unit within Sika, presents a new solution for professional flooring. Casco Floor Expert offers a complete range of high-quality products that is specifically aimed at professionals and contains both floor levelling compounds and adhesives. Furthermore, the multifunctional brand has a clear focus on simplicity, both in its visual appearance and in assortment structure.  

Casco Floor Expert is the result of the close relation between Casco and SCHÖNOX®, two well-known brands in their respective fields. Both brands are subsidiaries of SIKA since 2013, a specialty chemicals company with a leading position in the development and production of systems and products for the building sector. The goal is to make the offer to floor craftsmen more clear and simple by offering them everything they need for creating professional floors with just one brand.  At the same time the craftsmen’s should recognise products they used before. The Casco Floor Expert products, transferred from the present Casco and Schönox range are high-quality, easy to use and reliable and come in a new, improved packaging that shows key information in a simple and clearly identifiable form. The SCHÖNOX® brand will be directed as a specialist brand for our products aimed for professional ceramic tile installers.

The Casco Floor Expert floor levelling compounds have the exact same product qualities and most of them the same names as the popular professional SCHÖNOX floor levelling compounds. The imprint “SCHÖNOX Technology” on packages assures craftsmen of the product quality and the unchanged handling of the product at the building site. The same is valid for Casco Floor Expert adhesives and Casco is the most known and recognized brand among floor contractors for decades: The product names and label colours remain the same – and the new packaging makes it easy to recognize and classify the different adhesives and their areas of use.

Casco Floor Expert is the result of a lot of dialogues with customers say Kent Renström, Marketing Manager for the Casco-Schönox unit within Sika in the Nordic & Baltic market. It showed out that customers wanted to have a one brand concept with a clear, simple and clever professional orientation. That’s why we created “Casco Floor Expert” as a brand for experts from experts.